Helping Doctors Become

Leaders Their Practice Need.

Helping Doctors Become

Leaders Their

Practice Need..

Becoming a

Leader of Vision

If you’re running a practice but feel like it’s running you, I can help


I work with optometry and healthcare practice owners and managers to become more confident, emotionally intelligent, and effective leaders, so their teams thrive and their businesses grow.


As an optometrist and multiple practice owner myself, I’ve worked extensively in the eye care space, but the leadership principles I teach – emotional intelligence, system-building, and people-centered growth – apply to any practice that wants to thrive. 



Explore Programs for Practice Owners
Course 1

Meet Dr. Bethany Fishbein, OD

I’m an optometrist turned practice management consultant and leadership coach, with over two decades of experience owning and running successful practices.


I help practice owners and managers develop the skills they need to lead confidently– from financial understanding and business strategy to communication, systems, and team culture.


I’ve seen firsthand in the hundreds of practices I’ve coached how transformative it is when a doctor steps into leadership with clarity and intention.  It’s the difference between surviving the day and truly building something you’re proud of.

Certified Executive Coach
Genos Certified Practitioner
Learn More About My Story

Becoming a

Leader of Vision

I offer support that meets you where you are – and helps you lead with more clarity, confidence and connection.


1:1 Coaching For Practice Owners

Personalized support to help you become a more strategic, effective leader – with a focus on financial confidence, leadership, and systems that actually work.


Group Programs for Managers and Owners

Collaborative spaces for skill-building, support and shared growth – ideal for those looking to improve leadership, accountability and team performance. 


On-Site Strategic Planning & Practice Consulting

I visit your office to observe, understand your patient journey and team dynamics, and identify real opportunities for improvement.  Whether it’s a day of hands-on recommendations or leading strategic planning for your team, I help you turn insight into action


Emotional Intelligence Assessments and Coaching

Certified through Genos International, I offer emotional intelligence assessments and development programs that help leaders increase self-awareness, improve communication, and build stronger relationships at work (& in life!)


Workshops & Speaking

Engaging, practical presentations that inspire leadership growth and cultural change– delivered at conferences, team retreats, and leadership events.

Upcoming Programs

Learn.  Grow.  Lead

July 3-5; Halifax

Catch Bethany Live at the EyeRecommend conference – including sessions on Emotional Intelligence and Becoming The Leader You Want To Be



From OD to CEO

Virtual Series, Sept 9, Oct 14, November 18, 2025

A three part training for optometrists who want to understand their businesses and become more confident strategic leaders

Get More Information

Group Coaching For Managers

Fall 2025 Cohorts forming now.

Weekly small-group coaching designed to build leadership confidence and strengthen team performance 

Apply Now
Course 1

What I’m Learning (& Sharing) About Leadership

Running a practice (while having a life outside of it!) is complex – and you don’t need any more fluff.  My writing is grounded in real-life experience with the goal of helping you lead more effectively, make clearer decisions, and grow a business that works for you and your team.


Popular topics:

  • Emotionally Intelligent leadership
  • Practice management and growth strategy
  • Team dynamics and culture
  • Decision-making and accountability


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Results and Testimonials

What clients are saying

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